Betsson wins Customer Satisfaction – Marketing Award at the Swedish Gambling Awards

Betsson wins Customer Satisfaction – Marketing Award at the Swedish Gambling Awards

Betsson has won the new Customer Satisfaction – Marketing award at the Swedish Gambling Awards,  which were livestreamed on Wednesday afternoon by the trade organisations, SPER and BOS.

These awards recognize initiatives, organisations and leaders who have in some way contributed to increasing responsibility and sustainability within the gambling industry. In fact, even though the industry is thriving in Sweden, it also presents problems that need to be addressed. For example, something that often causes lots of criticisms is the amount of aggressive gambling advertising.  

This is why, for the first time, the Swedish Gambling Awards have introduced a new category: Customer Satisfaction – Marketing. Betsson won this category thanks to their “Fimpen’s Resa” (Fimpens Journey), a web series which has truly captured the hearts of sport enthusiasts in Sweden.

When choosing Betsson as the winner, the jury said, “In a world where marketing often equals commercials and short sighted conversion which risks to further increase the ad overload, Betsson choses to create quality content where the average viewer watches for an impressive 17 minutes in a row. This is obviously a long term initiative, the show is now on its fourth year, and it adds value both to the customers and to Betsson. It creates an emotional connection with Betsson, which goes beyond fast wins and bonuses. The jury is impressed and “hockey clubbed” Betsson as the winners.”

Commenting about the win, Robin Olenius, PR Manager at Betsson said, “We’re really happy to win this highly competitive award. We believe that what we created with Fimpens Resa truly stands out as a best practice of how a betting operator can add value by communicating without screaming. In an industry which often is criticised for aggressive advertising, we focused on quality content that appeals and creates engagement among hockey supporters around the country and we are therefore honoured to be recognised in this way at the Swedish Gambling Awards.”

Fimpen Resa is at its fourth season, and has gained over seven million views on Youtube and a very high engagement rate on social media. This is why Fimpens Resa moved away from top leagues and decided instead to focus on lower hockey divisions. 

More about Betsson

Betsson group owns several brands within the gambling industry, their most popular being Betsson Casino. 

Our team of experts was entirely impressed by Betsson Casino, and our review, in short, is simply: well done, Swedes! The gaming provider from Scandinavia inspires European gamblers with its extensive casino program. Numerous ways to win are waiting for you in the classic casino games, countless slot machines, and the lavishly and stylishly designed Live Dealer Casino. The games are all technically mature, the jackpots are lucrative, and boredom is a foreign word, thanks to many different games.

In addition to the live casino offer, the mobile and instant play casino games are particularly worth mentioning. The Swedish company’s long experience is evident in the security, fairness, customer service, and seriousness of the casino management.

If you’d like to know more, visit the full review of the casino by the AboutSlots team.

How do you like this post?

You have to Login to you account to like this article and write a comment.